Wednesday, October 19, 2011

Death imitates golf (Video)

Marketing a cash cow/mature product to a "hole" new customer!

As the joke goes, cemeteries are a great business that people are just dying to get into.

But how does one cemetery differentiate itself from the one across the street?

Babbling brook! Huge shade trees? Celebrity residents?

What could make one hole in the ground so much more desirable than another hole in the ground?

How about reaching out to some of the most "die"hard weekend warriors, the golfer!

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