That is the question at The Economic Spy
Many of us send them for business, for blogs or for other reasons and then wonder whether anyone is actually opening them, reading them and then clicking over to the article or website.
It begs that age-old question of "If an email enters an in-box but no one reads it, does it still send a message?"
The answer would be no but are there things to do or things to stop doing that might improve performance?
The article is at The Economic Spy here.
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